Over the past few years Twitter has emerged as a great marketing tool for many businesses. When Twitter first became popular, sending out a promotional tweet with a link to a website was enough. Followers would happily click the link. Now, with so many companies using Twitter to market their products and services businesses must be much more imaginative. The first of three creative strategies is detailed below. They take a little more effort than sending out a simple tweet with a URL attached, but they can drive traffic to your site while engaging your followers.
The Retweet Raffle
The power of Twitter is the social networking that is inherent in the platform. Use this to your advantage to get your followers to spread the word about your company. A retweet raffle is the perfect way to use your current followers to spread your message to their followers.
Here is how a retweet raffle works. Send out a tweet to your followers instructing them to retweet your next message. Indicate that anyone who retweets the message will be entered into a raffle for a prize. Remember, a tweet must be under 140 characters, so you need to choose your words carefully. For example, you can send out the following tweet: “Everyone who retweets the next message we send out within the next hour will be entered into a raffle to win a $25 gift certificate.”
The second tweet is the message that your followers will retweet. It is best to send out a message with a link to your website. With any luck a lot of your followers will take you up on the offer and retweet the message for a chance to win a prize.
Randomly pick someone who retweeted your message when the retweet challenge is complete. Send out a tweet to all of your followers announcing the winner. This will show your followers that you really did give out a prize. Also, send the winner a private direct message informing him that he is the winner and give him instructions to claim his prize.
Stay tuned for the next 2 strategies coming shortly. In the meantime, follow FatCow on twitter: twitter.com/fatcow