Although lots of people click on links in a tweet, many do not actually read the content on a website page. They usually look at the website for a second or two before pressing the back button on their browser. The next strategy, the trivia challenge, can help get your followers to actually read the content on your website.
Like a retweet raffle (mentioned in part 1), a trivia challenge usually takes two tweets because of the character limitation on Twitter. Send out a tweet telling your followers that everyone that answers the question in your next tweet correctly will be entered in a drawing to win a prize. Instruct your followers to enter the trivia challenge by sending you their answer in a private direct message. In the second tweet, ask a question about your business or a product that you sell. Include a link to your website that your followers can click on to find the answer to the question.
Let’s look at an example. Suppose your business sells boxes of candy. You can ask your followers how many pieces of candy are in the Grande Candy Box. Include a link in the tweet that brings your followers to the description of the Grande Candy Box on your website. Ideally some of the people who visit your website to find the answer will make a purchase, or at the very least be intrigued by your products. Make sure to announce the winner to all of your followers and notify the winner privately through a direct message.