Ten Valuable Tips for Good Web Site Design

By moosnews
March 5, 2010

Companies spend a lot of time, effort, and money to develop and publish a web site that it hopes will be helpful to the site’s targeted audience. The Internet has become ingrained in the business world as an irreplaceable tool to do company research, find product information, look up contact information, find directions to the company, or look up demographics such as how many people work for the company, and to get an overall sense of the culture of the company.
The ten tips below will help a company and its web site designers produce a site that provides all of those factors as well as being easy to use and generate lots of return visits.
Web Site Design Tips
The tips below are in order of importance.
1. Know the audience and build a site to meet their needs versus the needs of the designer’s ego. Part of knowing the audience is keeping in mind the technology those visitors will use to access the site. Some companies are still using dial-up modems which tend to be slow.
2. All pages of the site, be it two, three, or thirty, need to be kept short, simple and easy to read and navigate. Reading a web site is just like reading a newspaper; people don’t like to scroll below the screen line which is like reading below the fold on a newspaper. Also, keep all of the images simple and small, thumbnail size is the best. It makes the pages load faster.
3. Leave white space on every page. Crowding, especially on the home page, is a real turn off and visitors will leave faster than fleas on a flea dipped dog.
4. Edit the pages with human eyes after running spell and grammar check on the computer. Ask several people to review the content for spelling, grammar, word use, etc.
5. Color schemes are vitally important. Making the text in bright colors on bright background colors just plain hurts the eyes when trying to read. Less is more when it comes to selecting a pleasing color scheme.
6. Think about how frustrating it is when visiting a web site to get contact information and it takes several minutes to find out where the contact information is hidden. What’s the point of paying to maintain a web presence if the contact information is not front and center? Put the contact information under a tab or link worded ‘Contact us’ or ‘Contact information’. Consider putting the contact link on every page of the site.
7. Including relevant and current outbound links is important and will help get a higher rank in the search engines. Continually check those links to make sure they are still working. Web sites need to be dynamic and changing constantly; frequently changing out the links can help keep the site fresh.
8. Annotate inbound and outbound links with text that explains to the visitor why the outbound link is on the site.
9. Resist the temptation to put up fancy pop-up windows. They take too long to load and frustrate the visitor, especially since pop-ups are associated with advertising and often times get closed without being read.
10. Help visitors with navigation. Every visitor will be in hurry, guaranteed. After the site is finished, ask several objective people to visit and use the site and then provide constructive feedback for changes. And, one of the most important features to pay attention to is how easy the site is to navigate. Providing a site map goes a long way in helping site navigation.

This entry was posted on Friday, March 5th, 2010 at 10:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply