Facebook Advertising: The Holy Grail of Targeted Online Marketing?

By moosnews
March 10, 2010


With 400-million active users ranging from 25 to 85, CEO Mark Zuckerberg, featured on the cover of this month’s Fast Company magazine, insinuates that Facebook is just getting started.

According to Fast Company, Facebook handles more than 30 billion page views per month, is the 6th most trafficked site in the US, and is growing at a rate of 3% per week.

And if you’re a business owner, what is even more important is that because of the nature of Facebook’s registration process, each of those 15 million+ users has freely plugged in a great deal of demographic information to Facebook — critical information such as location, age, gender, education, place of employment, relationship status, interests, and language.

Even more tantalizing for the savvy business owner is that Facebook offers a simple system for you to place your ad right in front of your target market sweet spot — and its not that expensive.

Advertising on Facebook

For as highly targeted and as broad of an audience it reaches, getting started with Facebook advertising is quite simple. A person could technically create a Facebook ad in minutes and serve it to tens of thousands of people by the end of the day.

Before jumping to start creating a Facebook ad, consider these points:

1. Where will you be sending your audience once they click your ad? Does that page deliver on the promise that excited them in the ad and give them an opportunity to take action by either buying a product, filling out a lead form or signing up for your newsletter?

2. Test different ads. Even if you think your ad is performing well, try a few different versions to see what drives the most results. Try a new headline, or a new photo, or new ad copy. Make changes one at a time to find out which single element is making the impact.

3. Be prepared to roll up your sleeves and learn about bidding. Facebook advertising works a lot like Adwords, where you must bid on ads. The more you learn, the more ROI you will likely earn on each dollar spent.

Want $50 in Free Facebook Advertising?  $50 Free

We’re so excited about the prospect of Facebook advertising for our customers that we are giving every single FatCow customer 50 bucks worth of free Facebook advertising to spend to launch their Facebook advertising campaign. Seriously. The details are all here: http://www.fatcow.com/product/facebook.bml.

Happy marketing!

This entry was posted on Wednesday, March 10th, 2010 at 8:59 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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