A little more than seven percent of the United States’ data traffic went to Facebook last week, marking the first time that Google’s search page wasn’t number one since 2007. The previous market share holder was myspace.com, the previous winner of the social media wars. Google’s search page took in 7.03% of Internet traffic for the week according to Experian Hitwise compared to Facebook’s 7.07%. While Facebook tops Google’s search page for traffic, Google’s other services like Doc’s and Gmail drive Google’s total share up around 11%.
More interesting than the absolute traffic numbers is the trend for Facebook, which is up 185% from its place this time last year. Many commentators are pointing at this trend as part of a wider trend away from passive search engines like Google or Bing and towards a social network-centric way of interacting with the Web that resembles or normal social patterns. While this is the first time that Facebook unseated Google for a whole week, both Google and Yahoo were still above Facebook when the rest of their services were included.

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