and Twitter — The Popularity Of Link Sharing

By moosnews
April 27, 2010

During Twitter’s first official conference, Chirp, the CEO of the social network revealed it was creating its own link shortener and dumping the shortener it had made so popular. The CEO of, John Borthwick, wasn’t too concerned. Not Official, But Still a Favorite

Twitter Bit.Ly Even prior to the network promoting the use of the link shortening tool, it made up for 5% of all link encodes and has since fallen to just 1%, noted by Tech Crunch. Even so, this still amounts to 3.4 billion links because many of the desktop and mobile Twitter users still use the shortener. This may also be the reason no one seemed to notice the shortner was dropped by Twitter in December; most of the network’s power users access the site through a platform such as Tweetie or Tweetdeck.

The Ups and Downs Of Link Shorteners

Twitter’s move into areas previously filled by other applications has left developers disgruntled. How do they know the applications they build next will not be taken over by the social network? With the introduction of promoted tweets and commercial accounts, Twitter will certainly have the money to do it.

On the upside, the numbers released by is an indication of exactly how popular link sharing has become. Therefore, the easier business owners can make it for visitors to share their content, the more likely it is to be shared, read, and enjoyed.

If you’re a Tweeter, make sure you’re following FatCow on Twitter!

This entry was posted on Tuesday, April 27th, 2010 at 10:08 am and is filed under General Moosings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

26 Responses to “ and Twitter — The Popularity Of Link Sharing”

  1. CAT 40 Tool Holders Says:

    I recently approached several business contacts and customers and asked what their thoughts were re link shorteners.
    About 50% said they would not respond to a shortened URL as they felt that maybe it could not be trusted. All said that they prefered to see where they were going to be taken when the link was clicked.
    Does anyone have a thought on this and what would your comments be on utilizing a shortened URL?

  2. Austine Peters Says: is an easy to use shortening tool with just two clicks. This is good for affiliate marketers who surely will want to disguise their affiliate link. If twitter is coming out with a shortening tool, they should make sure its better than

  3. Jason Says:

    I love using on twitter.

  4. Esther Says:

    I have always used and I noticed immediately that twitter didn’t work with it.

  5. Elaine Says:

    There will always be room for new URL shortening services. As preferred suffixes are used up, the only solution is a new service. Services that choose random characters rather than letting me choose the character string I want are far less desirable to me.
    I’ve also read that URL’s are known to disappear. Sometimes you get what you pay for.

  6. Albin Thomas Says: is the most popular and user friendly url shortner i ever listened. and using it is very good in twitter and fb post and other also.

  7. Gamerz90 Says:

    Most of user have used as their url shortener service.

    Thanks for sharing this info :)

  8. simon Says:

    bitly is very good…cause I tweet a lot on twitter

  9. Sarah Says:

    Yea, has come into it’s own, for sure. No big loss.

  10. Joe D Says:

    Shorteners are both a blessing and a curse. In some cases, marketers use it for their dirty work, while oftentimes it really helps shorten unnecessarily long URLs.

  11. Removals Chelsea Says:

    I think twitter should create their own link shortener something like tw.eet for ezample would look and function nicely.

  12. dri wash n guard Says:

    not a big fan of, so many other services with additional pluses you can uses

  13. dri wash n guard Says:

    not a big fan of, so many other services with additional pluses you can uses

  14. Aleks Triactol Says:

    Well, I’m pretty sure that wasn’t great news for owner.. Current shortener isn’t any better, so I don’t see a reason of that change. Maybe they didn’t want to use shortener that is not owned by Twitter company.


  15. legitimate work at home Says:

    I still use a lot either for twitter posts or for my youtube videos.

  16. Bill Says: is still the Daddy od them all.

  17. Plumber London Says:

    I think it’s preferred because it’s fast, easy and reliable… plus the links never expire!

  18. Matt Says:

    I still like the most among all the url shorten services. Unfortunately twitter now has its own such service but many people still use as their favorites.

  19. zohan18@ hotel rewards credit cards Says:

    Yes I can believe twitter be supposed to make their possess link shortener a little like tweet for example would look and purpose well.

  20. XtremeNO Says:

    I like to use to shorten my website links. Not only use in my twitter account but youtube as well. it look nice.

  21. bp oil spill Says: is great. I use it too. It’s simple and fast, and stores your links. What more do you need?

  22. Zillur123@singapore web design Says:

    yes I feel it’s favored since it’s fast, simple with dependable… plus the relations not at all end!Thanks.

  23. buy triactol/triactol Says:

    If you aim to be successful in the Internet, or if you want to use the Internet to reach a goal, you have to be aware and in full understanding of the term link popularity. This term pertains to a website’s connection to other sites. For instance, if your website has links to other sites and if it is being used by others to post their URL, then you are a winner. The reason for this is that the more popular a website is, the more worthy it is to be linked to others.

  24. Möbeltresore Says:

    The sad truth about URL shortening is it has been used so many time for spamming, eventhough there’s a big percentage of not so internet savvy person still bite url shortening but you had just lost a quite big percentage of potential targeted visitors in using it also. Unless it’s a twitter shorten url

  25. Kyran Doyle Says: is certainly the industry favourite for affiliate marketing. There are a lot of other take off programs that are coming out now that do the same thing. but is still my favourite.

  26. คลาร่าพลัส Says:

    Thank you for your information.
    Nice information, several cheers to the author.

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