Are your customers satisfied?

By moosnews
May 11, 2010

The number of satisfied customers purchasing through e-retailers has reached an all-time high according to a study from Foresee Results. The study was completed on the top 100 e-retail websites as reported by Internet Retailer.

Customer Satisfaction The study showed that, on average, the overall satisfaction increased by 5 points on a 100 point scale receiving an average score of 78.

“The state of the economy really forced e-retail to step up their game,” said study author Larry Freed, president and CEO of ForeSee Results. “Customer satisfaction is not a byproduct of a healthy economy. Instead, a healthy economy is a consequence of satisfied customers.”

Industries that were a part of the review included: books/CDs/DVDs, specialty (non-apparel), computers/electronics, and much more.

Who’s On Their Way Up?

Companies who saw the largest jump in customer satisfaction were Abercrombie.com, Etronics.com and MarketAmerica.com; which saw the largest jump at 12 points. Nexflix continues to lead the pack for the sixth year in a row with a satisfaction score of 87, which was also an increase from the prior year. Amazon not too far behind to the video rental and streaming company retained their position of second place. A full report of all top 100 retailers is available at the website for ForeSee Results.

This entry was posted on Tuesday, May 11th, 2010 at 1:48 pm and is filed under General Moosings. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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