A goal of any website owner should be to always work on attracting more traffic to their site, and in turn, converting those visitors into customers. To do so, you’ll need to first work on capturing visitor attention quickly and efficiently. Ask yourself, can site visitors find what they’re looking for within 10 to 20 seconds after navigating to your site? Following are some tips to confirm whether or not your site is properly optimized to achieve this goal.
If you’re using Google Analytics for your website, you can check to see how long your visitors stay on your site before they “abandon” the page. You can also see how “deep” they get into your site –the path they take as they navigate through your site’s content – before they leave. With this information, one helpful calculation that you can track is your site’s conversion rate. This is determined by the number of customers that purchase goods or services from you, divided by the number of visitors to your site. You should always be looking for ways to increase your conversion rate. You’ll never get to 100%, but the higher a conversion rate you can achieve, the less money you will need to spend on marketing to get traffic to your site.
If you’ve followed the above advice, but are still having difficulty attracting new business, there could be several reasons why your visitors aren’t turning into customers. A common occurrence is that perhaps they came to your site but found that it wasn’t what they “thought” they were looking for. In this case, you should review your marketing strategy to make sure you’re targeting the right audience. Another reason for lack of new customers could be that visitors are confused, bored, or overwhelmed by the content on your site. Some visitors may also quickly leave if your site doesn’t look well established or professional. All of these issues can be easily fixed by re-working the content and layout of your website.
Well-written content will also help to optimize your site for search engines. If you have the right keywords embedded throughout your site pages (and they are being used wisely and in appropriate places), then when people are looking for your product or service through a search engine such as Google or Bing, your site will show up higher in the top results for the keywords being used in the search. To help you optimize your content, FatCow is now offering a service called Text To Go. For a one-time fee of $39.95, professional content writers can write engaging content for your Home page, About Us page, Product page, and Contact Us page.
In closing, you should always be testing and trying out new strategies on your site to improve your conversion rate. You work hard and spend good money getting visitors to your site, so make sure that you’re also investing in their experience on the site to help turn them into customers.