Google+ is proving to be a great social media channel for small businesses looking to interact with the community and engage with their customers. Here are some tips on how make the Google+ page for your business get noticed.
First things first, you’ll need to get your Google+ page verified by Google. Once your page is verified as the official page for your brand, you’ll next need to make sure that your cover and profile images reflect your branding.
From a design perspective, Google recently increased the size allotted for the cover image, and it’s massive compared to the space available on other social media sites. The new specs for the cover image are 2120 x 1192 pixels. The great thing about the new cover dimensions is that any image used will now dynamically resize depending on the browser being used, so you don’t need to worry about how it’s displayed across different screen resolutions.
When it comes to designing the cover for your Google+ page, keep in mind who your audience is and what the purpose of your Google+ page will be. When visitors initially go to a Google+ page, only the bottom two-thirds of a cover image will be displayed. This means that you’ll need to make sure that the meat of your design is in that bottom section. A helpful hint to remember is that if you’re using people in your cover, make sure their heads aren’t chopped off with the two-thirds display!
As you can see in the FatCow cover image, we keep the majority of our text and images in the bottom portion, and if you scroll up to display full image, all that was hidden is mostly just a part of the sky background.
Initial bottom two-thirds displaying:
Full cover image after scrolling up:
Also important in this space is how the profile image is incorporated into the cover image. On your Google+ page, the profile image is displayed in a circle that overlays on the bottom left of the cover image next to your name and website URL. This upload should be a square image of at least 250×250 pixels, but make sure you have buffer space in the corners, since it gets cropped into a circle for the cover display.
A good thing to remember is that this is the same profile image that will be displayed as a square image next to your name for each post you make on your account. You should use a logo or icon that best represents your brand, since others might come across your posts in communities or on their newsfeed and won’t necessarily be looking at your cover image.
Be creative when designing your Google+ account, but remember, this isn’t a sales pitch. Choose an image that represents your brand and engages your customers. You want to be able to grab their attention long enough for them to want to read your posts. Have fun with it and keep it fresh!