Incorporating Branding on your Google+ Page

By Jen Merry
April 26, 2013

Google+ is proving to be a great social media channel for small businesses looking to interact with the community and engage with their customers. Here are some tips on how make the Google+ page for your business get noticed.

First things first, you’ll need to get your Google+ page verified by Google. Once your page is verified as the official page for your brand, you’ll next need to make sure that your cover and profile images reflect your branding.

From a design perspective, Google recently increased the size allotted for the cover image, and it’s massive compared to the space available on other social media sites. The new specs for the cover image are 2120 x 1192 pixels. The great thing about the new cover dimensions is that any image used will now dynamically resize depending on the browser being used, so you don’t need to worry about how it’s displayed across different screen resolutions.

When it comes to designing the cover for your Google+ page, keep in mind who your audience is and what the purpose of your Google+ page will be. When visitors initially go to a Google+ page, only the bottom two-thirds of a cover image will be displayed. This means that you’ll need to make sure that the meat of your design is in that bottom section. A helpful hint to remember is that if you’re using people in your cover, make sure their heads aren’t chopped off with the two-thirds display!

As you can see in the FatCow cover image, we keep the majority of our text and images in the bottom portion, and if you scroll up to display full image, all that was hidden is mostly just a part of the sky background.

Initial bottom two-thirds displaying:

Initial GooglePlus Cover display

Full cover image after scrolling up:

GooglePlus Expanded Cover

Also important in this space is how the profile image is incorporated into the cover image. On your Google+ page, the profile image is displayed in a circle that overlays on the bottom left of the cover image next to your name and website URL. This upload should be a square image of at least 250×250 pixels, but make sure you have buffer space in the corners, since it gets cropped into a circle for the cover display.

A good thing to remember is that this is the same profile image that will be displayed as a square image next to your name for each post you make on your account. You should use a logo or icon that best represents your brand, since others might come across your posts in communities or on their newsfeed and won’t necessarily be looking at your cover image.

Be creative when designing your Google+ account, but remember, this isn’t a sales pitch. Choose an image that represents your brand and engages your customers. You want to be able to grab their attention long enough for them to want to read your posts. Have fun with it and keep it fresh!

This entry was posted on Friday, April 26th, 2013 at 8:13 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

5 Responses to “Incorporating Branding on your Google+ Page”

  1. Darrell Jenkins Says:

    With this new feature comes a new way of introducing yourself though graphic other than profile photo, and we call it Timeline Cover. And yes, what you can expect is thousands of facebookers try to be creative with their new timeline cover, spawning the hype all over the web.

  2. Jerry P. Holden Says:

    To see the sparking cover image in all its glory that Stephan Hovnanian worked on with Michael Bennett , check out Michlin Metals Inc .

  3. Hershel C. Briggs Says:

    If you decide to design your own custom cover photo with marketing messages, be sure to leave some left margin space so your text isn’t too close to the left edge. In addition, you’ll need to make sure you don’t place any important info on the right side as your profile image will block whatever is underneath. We believe the profile photo is about 252 x 252 pixels.

  4. Robbie U. Hopper Says:

    The height of the area that displays the profile photo, page name, page URL and number of 1′s is approximately 160 pixels in height. Take note of the grey gradient on the bottom of the image that is added to the Google Plus cover photo and be sure that all important information and text is included above the page name and profile photo.

  5. Cecile Howe Says:

    An easy way to ensure your cover image is unique, is to choose an image from your life, like a photo from a wedding, day at the beach, or birthday party. If you want to use a photo to show solidarity or express support for a cause or organization, you can still post a status or a photo and feature it on your timeline .

Leave a Reply