How can your website stand out? Well, what makes you stand out against other people? The answer to both of these questions is your personality. A website has to speak to your visitors. It should aim to convey a personal, conversational tone to keep visitors coming back. Creating copy on your website that’s personable and friendly, allows you to connect across the often impersonal technology of the Internet.
Achieving a personable website
A personable website comes down to using a glad you stopped by, friendly tone of voice. You can use different fonts, assorted colors and different plugins to emphasize any points you want to make. The options are endless so experiment until you find what works for you and your business.
The language and the words you choose says a lot about you. You’ll want to talk to your visitors in a direct fashion. Keep it simple and uncomplicated. Have conversations, ask questions and respond when they comment or ask questions. Make your visitor the focus and as tricky as it may be, don’t make your website all about you. Figure out why your visitors are coming to your website (using Google Analytics is a great start) and then fulfill their goals.
Adding emotional design to your website
To help keep your website friendly and appealing, you can use assorted designs and images. By adding real pictures of what your content reflects, you can help visitors understand what you do. Let’s say you sell plants and flowers. You could find a stock photo of a beautiful flower and use that to emphasize your business. Or you could also hire a professional photographer to take photos of you in your display gardens. Professional photos of you in your own garden goes a long way to convey an authentic, emotional tone for your website.
Besides stock photos or professional photos, free icons can get your point across too. They can be used throughout your content to inject humor, or you can use icons to draw attention to an item. Use icons in a subtle way to draw your visitors in. And for an even more noticeable website, you can use animations like the CSS3 Animation to make your designs come to life. It requires a bit more work (and even might require you hiring a professional developer), but lots of options are your friend.
As long as the web design options don’t bring paralysis by analysis, you’ll be golden. Combine your winning personality, professional photos or icons, and consistent, high-quality content to keep your visitors engaged and coming back for more.
Other things to think about
Think about the questions visitors may be thinking when visiting your website. Questions like: Who are these people? Can I trust this company? Is this someone I want to do business with?
One way to answer these questions is to create copy for an About page – or even create a separate Q and A page. Tell your visitor everything about you or your business that you’d want them to know. But phrase the words as if you’re inside your customer’s head. You can make an excellent first impression by being sincere and honest. You want to come across professional without sounding too formal or too “strictly business.”
Your web design should reveal your personality. Your visitors want to learn about you personally and professionally, and how you can be of value to them. It’s up to you how fun and interactive you make the experience.