The presentation of your website involves a smorgasbord of branding, content marketing, driving conversions and connecting with your audience. All of this is truly important, but it’s easy to lose sight of how the magic happens behind the curtain. After all, behind every great looking website is a content management system (CMS). Here are some tips on how to select the right CMS.
Start at the bottom: What’s a server and why does it matter?
Before you even set up your CMS you’ll need to decide on a web host. Web hosts are companies where you can store your website. The most important thing about your web host is stability. Nothing is worse than building the perfect website, finding the right audience, and then getting emails that your site is down. There’s not much magic going on when that happens.
Companies like FatCow usually have several different levels of service, ranging from extremely affordable monthly subscriptions that allow you to store your site on a shared server with others at that subscription level to pricier, worth-every-penny dedicated servers where your site is the only one on that computer. And in case you’re wondering, a server is simply a computer that “serves” web pages to the Internet.
Shared hosting is very affordable while dedicated hosting can be more reliable and flexible because you have total control over how the server is set up. Whatever level you choose, a snappy web host will make your website load fast and that’s more important than it may seem.
The faster a website loads, the more comfortable users can get clicking around to see what you have to offer. On the other hand, a slow site will make your audience impatient and you may lose potential customers.
What makes a good content management system?
The most important thing about choosing a content management system is ease of use. That’s why so many beginners find themselves trying WordPress. The massive community of WordPress users has provided the developers with so much feedback that WordPress is extremely beginner-friendly. Menus are clear and organized, and the processes for building new web pages and publishing blog posts are very similar, reducing the learning curve even further.
Another important thing to consider when deciding on a content management system is community. WordPress, Blogger, and more all-purpose systems like Drupal and Joomla have communities varying sizes, full of users who have all faced the same issues and had the same questions you will have when you start.
Theme selection is also an important consideration. You don’t want to spend time and money building out a theme for your site. WordPress once again is a powerful contender in the theme arena because it has such a large amount of professional, artistic, and personal website templates you can easily customize with your logo and colors.
Most content management systems have some selection, so you’ll want to decide what kind of look before you start prototyping and exploring different content management systems. Finding inspiration for your web design always helps.
SimpleScripts installs your CMS for you
Many web hosts offer SimpleScripts, which can automate the installation, updating, and uninstallation of many content management systems like WordPress. Make sure whatever web host you choose provides SimpleScripts. The more you can automate, the better.
SimpleScripts lets you install your content management system but it also helps administer more than 50 other tools such as help centers, live chat, email, e-commerce and more.
FatCow, WordPress, and SimpleScripts do very different things, but they are all meant to allow you to focus on the content. Bookmark this article as a starting point and go find the perfect web host, content management system, and other SimpleScripts tools to enable your website’s success – and to allow the most magic to happen behind the curtain.